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114. "Once a customer considers a brand reliable a...
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Monday, May 28, 2012
114. "Once a customer considers a brand reliable and attractive, he continues to purchase goods with the brand without considering prices and functions of such goods...
... In short, a citizen does not necessarily take a rational action in order to maximize his own benefit.”
From "Social Shift" written by Tohru Saito and published by Nikkei Inc.
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