86. "Idea democracy."

"In the past, the idea from the person with the biggest title won. Now with (Website experimentation and) testing, it is much cheaper to have a bunch of good ideas and for a very low cost (time and dollars) simply put the ideas out there and let the customers tell us which ones are best. You have the same opportunity as your company founder or head designer or newest expensive cool Marketer/Analyst/MBA to put your crazy thought on the site. How cool is that! Idea democracy."

From "Web Analytics—AN HOUR A DAY" by Avinash Kaushik, Wiley Publishing, Inc.